Services

The full studio, end to end.

From engineering and AI to brand and growth — led by senior practitioners.

01Engineering

Web platforms, built for production.

From marketing sites to multi-tenant SaaS — we architect, build, and operate. Type-safe code, sensible infra, and a long-term maintenance plan.

  • Marketing and product websites
  • Admin dashboards and internal tools
  • Multi-tenant SaaS architecture
  • API design and third-party integrations
  • Performance, SEO, and a11y baselines
fetan/web/page.tsx
// app/page.tsx
export default async function Home() {
const products = await db.products.findMany()
return <Catalog items={products} />
}
Next.jsTypeScriptPostgresVercel
02AI · ML

AI features that actually ship.

We fine-tune, serve, and integrate language models into real products — including Amharic and other low-resource languages. RAG, agents, and on-device inference where it makes sense.

  • LLM fine-tuning and evaluation
  • Model serving and observability
  • RAG pipelines and vector search
  • AI features in production apps
  • Amharic & multilingual support
Fine-tune
amharic-llm-v2.1
TRAINING
Epoch 14 of 1687%
Loss
0.043
Accuracy
94.6%
GPU
8× A100
Tokens/s
12.4k
03Mobile

Apps your users keep opening.

Native-feeling iOS and Android from a single codebase. Polished animations, offline-first data, and app-store-ready releases — without a separate team for each platform.

  • Cross-platform apps (RN, Flutter)
  • Offline-first architecture
  • Push notifications and deep links
  • App Store / Play Store releases
  • Crash reporting and analytics
FFetan
iOS
Apps that feel native.
Android
One codebase.
04Design

Product systems, not just screens.

Interfaces designed with reusable tokens, scalable components, and clear documentation. Your team can extend the system after we hand it over.

  • Design tokens and theming
  • Component libraries (Figma + code)
  • Information architecture and IA
  • High-fidelity prototypes
  • Usability testing and iteration
Color tokens
ink/900
brand/700
brand/500
brand/50
paper
Type scale
Display32 · 600 · -0.025em
Body15 · 500 · 1.6
Eyebrow11 · 500 · 0.16em
Spacing
4
8
12
16
24
32
05Brand

Identities that wear well over time.

Logo systems, type, voice, and visual language built to hold up across print, screen, and channel — and resilient to whatever you ship next.

  • Logo system and wordmark
  • Type and color foundations
  • Brand voice and messaging guide
  • Templates for social and print
  • Brand book and asset library
F
Primary
F
Mono
F
Outline
Fetan.Wordmark
06Growth

Marketing engineered around the funnel.

Technical SEO, content systems, paid loops, and analytics that compound. We measure ourselves by what your business does after we ship, not before.

  • Technical SEO and IA
  • Content systems and editorial
  • Paid acquisition and lifecycle
  • Analytics and attribution
  • Conversion-rate optimization
Engagement uplift
Trailing 90 days
2026 Q2
+218%
Average across clients
Organic search+312%
Direct+184%
Social+96%
Why Fetan

Built like a team, not a marketplace.

We're a small, senior group of practitioners — engineering, AI, design, and brand in the same room. No subcontracting to juniors. No handoffs between silos. No disappearing act after launch.

When the production bug shows up at 11pm, we're the team that owns it. When the model accuracy needs to improve, we're the team that retrains it. When the brand needs a refresh, we ship it.

100% senior-ledOne studio, every layer accountability after launch

We're not the cheapest. We're the team that ships, and still answers your messages a year later.

FThe Fetan team
How we work— 04

From kickoff to cut-over.

A four-phase pipeline with weekly demos and a clear definition of done. No surprises, no scope creep.

01
Initialization

Discover the problem

We map the real business problem, write down the success metric, and agree on what we're not building.

DurationWeek 1–2
Discovery briefSuccess metricRoadmap v1
02
Build

Design and ship

Designed and built in tight iteration loops, with weekly demos. You see the product growing — no surprises.

DurationWeek 3–10
Working softwareWeekly demosDesign system
03
Launch

Cut over to production

Hardening, audits, observability, and a calm cut-over. We watch the dashboards for the first 14 days, awake.

DurationWeek 11–12
Production releaseRunbooksObservability
04
Operate

Iterate after launch

Most clients keep us on a retainer. We monitor, fix, and ship improvements based on real usage — not assumptions.

DurationOngoing
Monthly retainerSLAsIteration cycles
Demo cadence
Weekly
Surprise scope
Never
Channel
Slack + email
Cancel anytime
30 days
Let's build something

Have a project in mind? Let's talk about it.

Send us a brief — we'll come back within 48 hours with a proposal, an estimate, and a shortlist of relevant past work.

3 spots open for Q3 2026